Hi everyone! I kick off this blog straight with a bizissue: how do I target the a new app?

Soon a new "utility" app will be live (site and details will follow). Its goal is to help businesses to manage their risks (identifying and visualizing them in order to take better decisions). It's highly innovative and I am thinking to focus on startups first. Any suggestion about best strategy to launch a new app that has nothing to deal with bull****s and requires more attention than the average? Tks